[FKPXLS] VOL.59 / Here I stand. I can do no other.

You will work diligently, that is, in hopes of being forgotten. 

Happy brunch time. I am at the Pace office in New York City, listening to Boyish by Japanese Breakfast that is playing sometime in your past, which is also my present.

Relax. Concentrate. Dispel thoughts. Let the world around you fade.

What we share is Fakepixels, a space for honest inquiry and bold ideas. Here, we are not afraid to ask bold questions and find invisible forces that challenge the status quo.

“What would you want your loved one to say about you at your funeral?”

Before officially becoming a writer for the New Yorker, V was confronted by a friend with this question. The friend was leaving her job to become a life coach and was using V as a beta tester for her service. V was product managing at a tech company, whose goal is to democratize storage. 

Having worked in technology for most of his career, V had a grasp of the concept of democratization, although he did find it somewhat abstract until his friend’s question crystallized what was once an elusive thought.

That’s when I realized that my job is to tell good stories. Writing, for me, is just a tool. What I want to do is to make people feel less lonely through my stories, and if that means writing jokes for the New Yorker. Sure. If that means writing scripts for a Netflix rom-com. Sure.

He sounded determined. What V wishes to democratize is the type of empathy that’s only made possible through stories of universal laughter and forgetting. Through these stories, we build an intimate understanding of the characters that we encounter as if we’ve known them all our lives. Leaving the stories, we feel a bit more seen, a bit less lonely. There are many ways he’d be able to create these stories. Writing is just one of these ways. He’s more loyal to the why, the how comes naturally as that’s something he’s always been good at — the art of words. I was inspired, but not merely by his devotion, but more so by the clarity and humility through which he describes his ambition. He isn’t dogmatic about his approach, his profession, or his title, instead, he focuses simply on the things-to-be-done and the practical journey of such obligation.

The question V’s friend asked stuck with me ever since, like a whale swimming quietly in a tank. I’ve been careful not to disturb the water to stay focused, but the whale finally lashed his tail when I encountered Max Weber’s collection that found its way to the shelves of my favorite bookstore.

World Wide Weber | History Today

In the summer of 1917, a group of university students in Munich invited Weber to launch a lecture series on “intellectual work as a vocation”. He was a popular choice by the students in Munich, who formed the Free Student Alliance to battle the German universities that advocate for the idea of an objective Truth.

Weber was like the dark knight representing another side of reason, battling against the patriotic traditionalists, who claimed that to oppose the state was to oppose reason itself and to emphasize the state’s greatness was to stress what’s true. Universities had become the new church, where prophets were established and meaning disseminated. Students flocked to Weber’s lecture in the hopes of finding clarity, but also “meaning”, as the title of the lecture entailed. Yet, what Weber brought was disenchantment. 

Weber argued, to lead the life of scholarship began with the duty to recognize that universities cannot deliver ready-made world views, especially in a time when the imbalance of narratives were already clouding sound judgments. Scholars had the duty to exercise self-restraint and instill an unflinching honesty in their students. Anything superfluous would be a violation of professional ethics. The role of a scholar isn’t to be a thought leader, a charismatic speech giver, a futuristic prophet, but simply to introduce potential ways to recognize realities clearly and to find alternative paths forward.

Modernity, enchantment, and Fictionalism – The Immanent Frame
Footbridge between worlds | Un Autre Monde by JJ Grandville

It is in this light, Weber introduced his infamous term “the disenchantment of the world.”

He was keenly aware that rationalization and disenchantment could weigh heavily on the soul, and a disenchanted world could be dark and wintry. The starry-eyed young scholars came in the lecture to look for answers, and Weber pointed out it was precisely this yearning for meaning and authenticity that propelled the students to expect their professors to pose as prophets in the classroom. Yet like a mean uncle who walked in the room to tell the kids that Santa doesn’t exist, Weber walked in the lecture room, offering corrective and bleak prospects of education:

If scholarship and science can do anything, it is precisely to uproot and destroy the belief that the world has anything as a ‘meaning’!

For students interested in academic life, Weber felt a moral obligation to dash their Romantic impressions that university studies should focus on the search for capital-T truth and the evangelical dissemination of that truth. Instead, Weber said, they would become specialists in a field they would never fully master, the point of which was to provide those who come after with the means of even greater mastery and thus erase the contributions of those who came before them: you will work diligently, that is, in hopes of being forgotten. 

It wasn’t a surprise that one student who was present at the lecture later wrote:

Weber has transformed scholarship and university study into ‘respectable suicide’, a path to death that leads through stoic heroism.

Weber didn’t deny the possibility that the life of a scholar could be its own reward, but only if the hero devotes his soul to the journey itself, not the destination. As fickle and unpredictable as “inspirations” and “ideas” are, they are prerequisite to any meaningful discoveries. And the only way to have these “inspiration” is through an irrational passion for the task at hand with almost no expectation for the outcome:

The only way to have “personality” is to be wholly devoted to what you are studying. And that is true not only in scholarship. All great artists known to history entirely devoted themselves to their work. Even a personality in the arts of Goethe’s stature had to pay the price for taking the liberty of trying to turn his “life” into a work of art. 

He then suggested that the most common distraction from devoting oneself to one’s work is one’s own ego:

How can I prove that I’m more than a mere ‘expert’?

How can I say something different in form or substance from anything that has ever been said before?

To Weber, people who are concerned with these questions come across as small and petty. 

These longings [to be contrarian for the sake of it] diminish the person who has them, whereas inner devotion to his task is the only thing that can raise him up to the heights and dignity of the matter at hand, the cause he claims to serve.

I start to imagine what it would be like if Weber were to livestream this lecture in 2020, where people are outsmarting each other and making new faith out of personalities and serving the god whose true name is the algorithm.

Despite all the multitudes yearning for new prophets and saviors, the situation today is the same as the one described in the Book of Isaiah, in the song of the Edomite watchman during the time of exile: 

One calleth to me out of Seir: Watchman, how much longer this night? Watchman, how much longer is this night? The watchman sayeth, The morning cometh, but it is still night. If ye will enquire again, come back again.

Weber’s lecture lingers on my mind. It isn’t meant to provide any inspiration, it simply stated a scholar’s life the way it is. What he provided was guidance on understanding the practical value of scholarship even when there might be no meaning but to connect two nodes with a newfound edge. Young and ambitious German students flocking to the classrooms to look for meanings from the most popular professors doesn’t sound like a foreign phenomenon, because such collective meaning finding is now happening everywhere. The Romantic narratives that serve well in peaceful times become dangerous in a time of chaos. When uncertainties become the norm, controlled variables become the new scarcity. Just like Weber’s poignant portrayal of academic life has clarified what it takes to pursue a path toward scholarship, the organization’s leaders are stepping up and becoming honest about the work they do. Companies start building in public, the government starts revealing their progress, leaders start revealing vulnerabilities. On the surface, it seems like the movement of rationalization is taking place at scale, as the tools to reach a visually rationalist conclusion become readily accessible. But often times, the data-driven analysis can also be a form of enchantment, even if there are only a few missing variables. The most dangerous is enchantment in the disguise of disenchantment when rationality itself becomes a cult-like fever that puts unity and peace at peril. When the supply of disenchantment is abundant, the demand for its complementary — “hope, dreams, wonders” — also increases. The more rationality seems to dominate, the more we also desire its complementary. The two need to coexist for a state of equilibrium.

For some reason, I started to think about V’s question again in a time like this.

“What would you want your loved one to say about you at your funeral?”

If the demon for the world is its deception and sufferings, then the demon for us is our own deception and eventual demise. If we choose not to avert our gaze, but to stare into a demon’s eyes, we want to have some clarity on this question.

Yet to answer the question means we have to supplement what Weber hasn’t answered. Weber himself acknowledges that increasing rationalization and intellectualization does not mean a greater general knowledge of the conditions we live under. I start to believe part of that knowledge emerges somewhere while we develop deep empathy for our planet, with one another, and with our own potential. We show courage when we take on the responsibility to navigate the areas where reasons haven’t touched. We can no longer outsource meaning finding to anything other than ourselves. This is a journey with a choice in our own hands: do we escape into blissful oblivion, self-deception, or do we confront reality as it is?

Luckily enough, I get to be surrounded by people like V who are taking a strong stance. They choose to go full force with their conviction, understanding the possibility that they might be misunderstood, dismissed, or simply forgotten. When presented with the choice to share their beliefs or to solve problems. These people almost unanimously chose the latter. According to Weber, these people are mature human beings: 

What does move me, immensely, is when a mature human being - whether old or young in years - takes real responsibility, with his whole soul, for the consequences of his actions and, following ethics of responsibility, stops at some point and says: “Here I stand. I can do no other.”... To that extent, the ethics of personal conviction and the ethics of responsibility are not absolutely opposed: they complement each other. 

The sky of San Francisco is a bloody orange smogged with old dreams, while the sky of New York is crisp and clear. Two visions of the same sky are shared by you and me. As I type this letter, I can smell like the last rose of summer and see the first leaves that will turn red. There’s a sense of clarity that is pushing me to go just a few feet deeper into a path less taken, capturing the impossibles being made possible, hoping to be a part of it.


🔗 Here’s a portal to Weber’s book.


Medium is giving writers a virtual home.

Two screenshots from new mobile apps

A more relational Medium

Ev Williams wrote a fascinating piece on Medium’s recent pivot into a more writers-driven model.

As we’ve evolved, we haven’t done as good of a job helping those thinkers, writers, and experts who do publish more regularly, which was the intention, as well. Our distribution mechanisms became more transactional and less relational over time. More concretely, while you can build followers on Medium, our algorithms have played a bigger role in what gets distributed. As a result, readers have been less likely to follow writers because it doesn’t have a huge effect.

Medium’s pivot from a platform-wide, engagement-driven algorithm to an interest-driven, writer-centric algorithm is a case study for how a platform’s design impact the ways people interact with it.

The mental model that people come into Medium was to be supplied some of the hottest topics in tech until the quality of those content soon diluted and became feel-good listicles. My friends always look at me with disbelief when I tell them there are so many gems on Medium. I’ve read high-quality economic analysis, personal essay, and data science crash course, but they’ve always been extremely hard to find if not shared on another distribution platform. Giving writers a proper home seems like a reasonable step to encourage them to write more and build a more direct relationship with their audience. I hope Medium can be diligent in uncovering the gems on its own website that is almost certainly not going to show up in the “most popular” writer category.


Six-figure in the virtual world.

More and more video games could feature ownable Ethereum-based assets through the launch of Enjin’s simple web-based creation process.
EnjinCraft lets Minecraft servers integrate Enjin Wallets. Image: Enjin

The Japanese crypto exchange Coincheck announced that it's working with Enjin to develop an NFT for Minecraft by the end of the year. In its announcement, Coincheck—which has almost 3M registered users—said it’s is developing an NFT marketplace, where digital assets can be exchanged for crypto assets, as well as in-game merchandise and digital assets, such as weapons, cars, real estate, and art. Pieces can go up to thousands of dollars.

NFTs differ from cryptocurrency in that they confer a unique right of ownership, which is recorded on a blockchain, together with other values and key data that are uniquely valuable to the respective platform. In August this year, the total sales of NFT’s reached $100 million, reflecting their growing importance underpinning a booming virtual economy of gaming platforms such as Fortnite and Minecraft, and virtual worlds such as Decentraland.

NFT contracts
Data from OpenSea Exchange | Source: L’Atelier

The enthusiasm with which Fortnite players have taken to Ethereum based “Community Points” indicates an appetite as yet untapped. The beta test is currently in operation with two communities—r/CryptoCurrency and r/FortniteBR—with tokens aptly named "Moon" and "Bricks," respectively.

Another major crypto exchange, Binance, also has NFTs in its sights. Last week, it announced its acquisition of virtual real estate property, in the shape of 4,012 LANDS tokens, on popular blockchain gaming platform The Sandbox.

The Sandbox blockchain-based world will feature virtual Atari theme park |  VentureBeat

Patrons of the arts.

A behind-the-scenes look at the comic book series Nocterra that its creators are offering on Kickstarter.

In August, the writer Scott Snyder and the artist Tony Daniel offered fans a behind-the-scenes look at their series Nocterra, which will have its premiere next year with Image Comics. The target for the project, which ends Sept. 17, was $40,000, and it has so far earned $169,000.

Mr. Snyder found other opportunities with the campaign outside of the money being raised. He used it to announce his new imprint and proceeds will help pay for Mr. Daniel’s work as well as for the artist for a second series. The money helps alleviate worries that this project was taking time away from paid opportunities.

Mr. Snyder said in an interview with the New York Times:

Real life circumstance is keeping us away from fans. We can’t go to conventions. We can’t do signings. So the rewards emphasized access to the creators and a sense of community. It’s about meeting us, taking a class with us, getting a sketch.

After a decline in activity in March through May, “we’ve seen categories, comics one of them, recovering,” said Margot Atwell, the head of publishing and comics at Kickstarter. The number of prominent creators using the site has also risen.

Stan Lee and Michelle Phan Help Line Webtoon, Digital Comics Site, Expand  in U.S. - The New York Times

Another related phenomenon is the rise of Korean Webtoons, which has seen explosive growth after its landing in the U.S. Webtoon’s revenue grew 29% YoY in Korea, 15,790% YoY in the US, and 5,551% YoY in other regions.

Source: Mirae Asset Daewoo Research

As a “snack-culture” format optimized to smartphones, Korea’s webtoons have made significant progress over the years and now boast the strongest platform/content competitiveness in the world. As demand for mobile entertainment continues to grow, webtoons are capturing the eyes and wallets of an increasing number of users, presenting a significant opportunity for Korean platform providers.

Webtoons have a superior income model compared to other content formats. The adoption of microtransactions means webtoons have the potential to generate higher ARPPU than Netflix (monthly subscription), YouTube (ads), or Spotify (ads and subscriptions).

One of my favorite webtoons is the Adventures of God. It’s poignant and hilarious and about a god with drinking problems creating an unhealthy but nevertheless entertaining work culture in heaven.

A foolproof writing exercise

A rough sketch of this idea

This week’s snack is a framework that has helped tremendously when I had 80 thoughts racing in my head at the same time and can’t form a coherent argument.

Recently I got into a discussion with a few writer friends who on this eternal topic: should you write for yourself or for your audience?

After pondering about it for a few days, I start to think the answer is neither. I’m writing not just for my own pleasure, or to please an audience. I’m writing because that’s the way to make connections between thoughts, realities, and imagination, to substantiate the things that otherwise wouldn’t be seen. It’s somewhat similar to not being to recognize the pattern of a dataset unless you plot them through a regression model. The relationships only become clear when you plot these thoughts out.

The writing starts here. I recommend using a pen and paper.

  • Five minutes – I want to write an essay (story) on …

  • Five minutes — The essay that attracts me the most right now is…

  • Ten minutes — List ten items, in no particular order, that I certainly would want to cover in this essay. 

  • Five minutes — Take the most interesting thing on the list and write on it for five minutes.

  • Five minutes — Does this piece have a central dramatic conflict? If so, what is it? Who is the antagonist? What is at stake?

  • Five minutes — If the piece has a dramatic conflict, write a trial opening paragraph that contains this conflict. 

  • Five minutes — How is this conflict resolved? 

  • Five minutes — What does the main person in question do to resolve the conflict?

  • Ten minutes — What important questions emerge from this subject matter? 

Now go home and type up these “writes”. Leave a good amount of space between each paragraph — put them in chronological order if you want — but at this point, you have not necessarily discovered an order.

I’m thinking of turning this into a simple web app. Nothing too fancy. Let me know if you’re interested.

Long form: The True Story of Lee Kuan Yew’s Singapore

But the rise of Singapore provides compelling lessons of a different sort, ones which help us understand how the city-state was built in its unique conditions. Today, the new U.S.-China rivalry is playing out in the divergence between different development paths—a divergence which may end the mythos of a universally applicable model. While Lee’s admirers in the art of statecraft cannot import a Singaporean model, they can learn from the ardent pragmatism which drove him to reject the easy solutions of outsiders and build a state which defied all conventions.

A must-read to demystify the One Great Man Theory of leadership, as well as the oversimplified vision of a technocratic city that the bay area narratives seem to indulge. There is far more to the Singaporean story than mere technocracy. Likewise, there is far more to the rise of China than an imported Singaporean model.

Food for thought: Writing a backstory of our AI

Together, Origin Story, Function, and Belief System meld into some sort of sparkly primordial goop to form the AI’s Telos: its core purpose, object, north star. The telos should be very slow or difficult to change, no matter what kind of data or experiences the AI has. In this way, we can create AI personalities that will, thankfully, be much more stable than human or fictional ones.

A unique take on creating backstories for AI. I already link James Yu many times, but his dialogue with his GPT-3 never gets old.

Logbook: North Pacific Log Book

Phytoplankton bloom in the North Pacific Ocean

If you ask us why we decided to go sailing, we don't think we could give you a straight answer. Even the authors of our sailing manuals cannot explain what might compel anyone to do it, even after being made aware of the many perils of an ocean. Why would anyone do something with a very real risk of not making it back to shore, and furthermore, for no obvious reward?

The logbook documents the 51 days it took to sail from Shimoda, Japan to Victoria, Canada. The hands callused, and the fingers swollen.

We believe that one can use nature's indifference as a reminder of the actual fortitude of their being, to learn of one's own true capacity for resilience when communing with nature — Ideas altogether at odds with modern stories, or an invitation to be part of something.

This piece makes sailing a new entry for my bucket list for life.


Fakepixels is a space for courageous thoughts.

We believe in the power of deep thinking, nuanced dialogue, and creative courage. By being present with the world and with each other, by learning relentlessly, and by bridging knowledge across realities.

We’re here to dream and agitate and question openly and unapologetically. We’re here to be vulnerable, honest, and true. If you are interested in contributing, I would love to have you join the club.

I’m taking my time to get to know each of you, and I do this on nights and weekends. Appreciate your patience in advance. Until then, why don’t you bring a friend?

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